Tom O’Boyle Designs is fast becoming an a Food and Drink branding and packaging design expert.
Edgcumbes hand roast coffee (which they themselves source from around the world) and hand pick the finest teas. They have a cafe, sell equipment, are wholesalers and provide a maintenance service to retailers/cafes. They are environmentally conscious and socially aware. They are the best in their industry in the South by some distance. But how do you convey all of that in the right order, with the correct prioritisation and emphasis?
This was the challenge given to me by the director of Edgcumbes – but what a wonderful conundrum to have to solve. A great company with decades of success and experience. A director with vision, enthusiasm and trust in my abilities. A wonderful style and character just waiting to be shared with the world. Up until this point they had to focus on the product and the service – with that well and truly nailed – they could focus on image, style and identity.
Their previous designers had done a good job and got the ball rolling in the right direction – but the website needed expert direction. My expert E-Commerce web developer and I set out to provide a solution that the client would love and a solution that would help to develop the business.
First we had a coffee fuelled meeting…at which point I realised that the product was outstanding (making the design all the more exciting). I listened to the client, ascertained their priorities and considered what I felt the business needed to draw attention to. Next I wanted to ensure that their passion and wonderful interior design of their cafe was transferred into the design of the website.
The initial design was a big hit – listening initially is always the key. From here together with the client we developed, discussed and finalised the layout, structure and content. Tom O’Boyle Designs gave marketing advice and was consulted on a variety of matters throughout the process, including Social media, blogging, SEO strategy, product images, written copy and photography. This project really is a good example of the service offered and how we are far more than just designers.
Edgumbes also had a wonderful video made with music from signed group Will & The People. (Have a listen, I’m hooked) this rounded off a very successful project beautifully.
I am very glad to say Edgcumbes are now a regular client. This is my favourite website I have produced to date and working with them is always a pleasure.
If you need a website, E-commerce website, branding and identity assistance or communication strategy give us a call and discuss your project.
